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Your Sales Team Is Drowning
in Competitive Research
The Daily Grind
2-3 hours per rep, every day logging into platforms to check competitor updates.Dozens of press releases, feature announcements, and product launches to read and categorize manually.Executive summaries written from scratch for every important update.
The Real Damage
Critical competitive moves get buried because no one has bandwidth to process everything.Market shifts that impact million-dollar deals slip through the cracks.Your highest-paid closers are doing data entry instead of working pipeline.
You didn't hire top sales talent to summarize PDFs. But that's what they're doing.
What If Competitive Intelligence
Happened Automatically While Your Team Sells
Varick Agents monitors your competitive intelligence platforms 24/7, processes every new insight within minutes, and delivers prioritized alerts directly to the right people.
No logins. No summaries. No manual categorization.
Think of it as a dedicated research analyst who:
Never misses a critical competitor update.
Processes every move in real-time, 24/7.
Applies your firm's exact categorization logic.
Routes insights to the right stakeholders instantly.
Except it's not a person. It's smarter, faster, and works around the clock.
24/7 Competitive Monitoring
Varick connects to your competitive intelligence platform and monitors continuously. Every competitor update—press releases, feature launches, product announcements—gets captured the moment it's published.
No more logging in multiple times a day to check for updates.
Intelligent Processing & Categorization
Varick instantly processes each insight using your exact categorization system:
Distinguishes real competitive moves from aggregated news noise
Maintains context across related announcements to assess true significance
Applies your internal logic for relevance scoring and priority tagging
Generates concise executive summaries automatically
What used to take your team 2-3 hours per person now happens in minutes.
Prioritized Delivery to the Right People
Varick routes alerts directly to stakeholders via Slack (or your preferred channel):
High-priority moves go to leadership immediately
Relevant updates reach the reps who need them
Full audit trails for every insight processed
Override capability for edge cases requiring human judgment
Critical intel reaches decision-makers instantly—not buried in a report no one reads.
The Company:
B2B software company with an 8-person sales team handling competitive intelligence monitoring across multiple platforms.
The Problem:
The team was spending 120+ hours per week on manual competitive research:
Logging into platforms multiple times daily to check for new insights
Reading through dozens of competitor updates, press releases, and feature announcements
Manually categorizing each piece by type, competitor, and product area
Writing executive summaries for every important update
Scoring relevance and urgency for leadership review
Chasing down stakeholders to actually read the reports
But the real cost wasn't just the time.
Critical competitive moves were getting buried because no one had bandwidth to properly process everything. They were missing market shifts that could impact million-dollar deals.
The Solution:
The company deployed Varick Agents to eliminate the entire manual workflow.
Here's what Varick handles automatically:
Monitors competitive intelligence platforms 24/7 and processes every new insight within minutes
Applies their exact categorization system with 95% accuracy, no retraining needed
Generates concise summaries for each update automatically
Delivers prioritized alerts directly to the right people in Slack
Distinguishes signal from noise: real competitive moves vs. news aggregation fluff
Maintains context across related announcements to understand true significance
Handles enterprise-level complexity: redundancy for platform downtime, intelligent duplicate detection, seamless override for edge cases
Critical detail: The AI applies their internal processes exactly as trained. Sales leadership can override when needed, but 95% of categorization happens automatically.
The Results:
120 hours per week eliminated
The entire sales team now focuses on pipeline instead of paperwork.
$480,000 in annual salary costs redirected to revenue generation
That's what happens when high-performing reps stop doing data entry.
The agent paid for itself in 2 weeks
ROI was immediate and measurable.
Critical competitive intel no longer gets buried
Market-shifting moves reach decision-makers in minutes, not days—or never.
Varick Agents doesn't just automate workflows, it thinks for you.
